What is good design?

Based on modern software architecture, I try to break the wall between humans and the things they are looking for. Using often unconventional methods, I bring simplicity to a world full of complex information. I follow the following principle:

Good design is innovative and makes a product useful. Good design is aesthetic and makes a product understandable. Good design is honest, unobtrusive and long-lasting. Good design is thorough down to the last detail and environmentally friendly. Good design is inclusive, accessible and involves as little design as possible.

What is design ethics?

As a designer, I'm challenged to find a balance between the benefits of a product and the costs of using it, such as time and attention. Design ethics is about moral behavior and responsible decision-making in design practice.

Design ethics is about not to use dark patterns. It's about not to hide relevant information. Ethical design works against persuasive design. Design ethics is about designing usable and accessible digital products. It's about respect, privacy, transparency and focus. Ethical design is human-centered and sustainable.